September 12, 2012
I’m not a good budget grocery shopper. I am a good cook. That’s why my business is all about cooking….not grocery shopping. Over the past few years, we have seen how graciously God has provided money for our gluten free food purchases. And, although I know He will provide the money that we need for food even when I don’t shop well, I would like to learn to be a better steward of His money.
I’ve tried couponing before, but I’ve never been able to stick with it. I hate it, despite it, and DO NOT WANT TO DO IT. You can imagine my relief when my friend, Patti Laurens, asked me to read the rough draft of her ebook, “With or Without Coupons: How To Save 50% Or More At The Grocery Store.”
I’ve read Patti’s ebook twice now, and she’s provided some handholding via email and Skype to help me get started. I warned her at the beginning that I would either be her worst nightmare or her best testimonial. Happily, it looks like I’m turning out to be her best testimonial =)
The two things that really stand-out to me about Patti’s ebook are this:
During my most recent coaching call with Patti, she suggested that it was time to add a new shopping strategy to my current repertoire of three. The new addition was…drumroll please…making my shopping list from the sales circular!
I know. I know. That’s not an earth-shattering development in grocery strategies. But, even though I’ve known that it is a good strategy for years, I’ve never implemented it. In fact, I’ve actively resisted it because it requires planning. Our normal modus operandi for grocery shopping is to pile everyone into the car and then we discuss what we’d like to eat and making a shopping list while we drive to the store. Patti convinced me that shopping from the circular was the next logical step for us and John and I committed to giving it a try.
Because we knew we would write a post about our shopping experience, John and I were careful to set up a grocery shopping experiment that would truly prove how much money we saved using the strategies that Patti has taught me. We wanted to be as scientific as possible in our approach.
We took two grocery lists to the store. We bought all of the items on my my list (made using the sales circular) and priced out everything on John’s list (a normal list for us). John did the shopping from the normal list, because he has done the least reading on budget grocery shopping and has less experience with comparison shopping and less inherent knowledge of what a “good” price is. (I don’t have many “good” prices in my head, but it would have been enough to skew the results.)
Both lists contained all of the ingredients that we would need for two days worth of meals. We did not deviate from our usual dietary guidelines. Everything on the lists was gluten free and suitable for a Paleo/Primal style diet, which is what we usually eat.
We made no special efforts to reduce the total bill by picking inexpensive foods or a budget grocery store. We shopped at Schnucks, where I should note that we had spent $50 the previous day buying ingredients for two meals.
The difference in the two lists is in how they were compiled. John’s list contained the usual things we buy. I already had all the expensive ingredients for larb, so I added that to our list. I also added tacos, which are a family favorite and easy to make.
My shopping list required a bit more planning. I checked the weekly circulars for the three closest grocery stores, all of which are somewhat upscale establishments, to see what meats were on sale. Schnuck’s had the best prices on meats that meet our dietary criteria, so that’s where we did our shopping. Pork steaks were on sale, so I planned two dinner meals using pork steak – tacos al pastor and BBQ pork steaks with mashed potatoes and green beans. I then looked through the rest of the circular to see if anything else that we typically need was on sale. I was a bit discouraged to see that the only other thing that applied to us was some seasonal and canned fruit, so I noted that on my list.
The rest of our list was pretty typical and the same items were included on both of our lists- salad veggies and tuna for lunch and eggs and potatoes for the kids’ breakfast.
As soon as we walked into the grocery store it became apparent that there was going to be a significant different in the total price of the two shopping lists. The first thing that I put into the cart were 6 pears at $.88/lb while John picked out apples that were $2.50/lb! (Remember, the only strategy that he’s using is shopping from a list). The price difference in the meats for two dinners was around $20!
You may be shaking your head at this point and saying would you REALLY have normally spent that much on meat? And, I’d have to say that we probably would have, unless we knew that we only had a certain amount to spend. Then, we would have stood around in the meat section of the grocery store trying to figure out which meat to buy and then we would have made our grocery list based on that. If you haven’t tried that with three kids at 6PM, let me just tell you that it does not result in a happy family. Planning my shopping list based on the circular was much less stressful.
As John unladed our cart at the checkout station he began to doubt that we had done very well. There was a good bit of food in our cart. Imagine our surprise when the total came out to $42! That’s easily what we’d normally spend on 3 or 4 meals..and we’d bought enough food for at least six meals. Once we got home, I totaled up John’s list and totaled $75. Even without using any coupons we saved $33 on two day’s worth of groceries. Assuming we were able to maintain that rate of savings, we would spend $450 less on groceries in just one month.
If you’d like to see a line-by-line breakdown of our trip, I made a spreadsheet showing exactlyhow we saved 43% without coupons on our grocery shopping trip
Yesterday’s shopping trip was more than enough to convince John and I that we need to find a way to make this new shopping strategy a part of our normal routine. This will mean some adjustment for both of us. Our initial plan is that I’ll spend some of my work time making grocery lists based on the sales circulars. We’re also going to stop grocery shopping as a family, so that the person who is shopping can stay focused during the shopping process. After all, even if you start out with a great list, there is still mental work to be done in the store once you can see all of your options.
I’ve always been somewhat discouraged about shopping for gluten free groceries on a budget. It always seems that the coupons and sales are for foods that we can’t eat. But, after reading Patti’s ebook and working to implement just four of the 20+ strategies myself, I’m convinced that this book needs to be made available to everyone on a gluten free diet.
In order to make that possible, Gluten Free Cooking School will begin selling With or Without Coupons: How to Save 50% or More At The Grocery Store on our website. Sometime before the end of this month,we’ll be doing a special promotion where you get Patti’s ebook PLUS several bonus items from Gluten Free Cooking School at no extra cost. I don’t have any more details than that right now, but I wanted to give you a heads-up in case budget shopping is something that you want to learn more about.
P.S. If you have any questions at all about the ebook or budget grocery shopping, please put them in the comments and I’ll get Patti to stop by and answer questions.