November 6, 2013
Last night I stayed up late (again), working on some tasks that have been delayed while we try to launch two new products this week. I checked Facebook and Amazon one last time and went to sleep thingking that all was well in our little world.
Little did I know.
John woke up at five o’clock and took the early morning work shift and let me sleep in. When I finally took up my seat next to him on the couch, bleary-eyed and qroggy, I asked what the cookbook’s ranking was on Amazon this morning. He replied, “I think you’re going to need some coffee first.”
Hmmm… I wasn’t so groggy that I didn’t realize that something was awry.
After my first sip of coffee (which John very kindly fixed for me), John broke the news. Our book went off of free promotion during the night, which meant that all of the emails and Facebook promotions that said “My cookbook will be free on Tuesday and Wednesday!” were now wrong.
I had enough coffee in me at that point to realize that this was not good.
As the caffeine infiltrated the recesses of my mind, I realized what must have happened.
When John and I were sitting on the couch late Sunday night, we discussed doing the free promotion for one day….and we discussed doing it for two days. We didn’t have any of our promotion material ready, so we figured we’d run it for two days to give ourselves plenty of time on Monday to just get the word out. But then when I was actually setting it up in Amazon, I now clearly remember that I set it for two days, and then changed it to one day.
Why? I have no idea.
And then I went to bed. And FORGOT that I’d set the promotion for one day and proceed to wake up on Monday and write all of our emails and Facebook posts to say that the book was free for two days.
So, if you’re wondering why you can’t get the book for free today, it’s all my fault. Mea culpa.
We’ve emailed Amazon to see if they can manually throw a switch and move it back to free, but there’s no way that John or I can make it free today. The free promotions only start at midnight, and then run for multiples of 24 hours.
We’re evaluating what our options are to get a free book to the people that were counting on getting a free book today. I’ll let you know more when we’ve got that sorted out. Meanwhile,I just wanted to say that I’m sorry and I’m embarrassed.
And I’d also like to thank everyone who helped us spread the word about the free promotion yesterday. It was awesome to watch! Over 4600 free copies were downloaded and we made it to the 46th spot on Amazon’s list of free Kindle books.
Now, I’m off to drink some more coffee and see what I can do to salvage this mess that I’ve made.